-One more million ton to be added this year

-Serious exercise is going on Coastal Movement

-Thrust on Exports

While addressing the All India Regional Managers (RMs), Regional Finance Managers (RFMs), Branch Managers (BMs) and Marketing Contact Officers (MCOs) at VSP today, Sri Madhusudan CMD, RINL has said that the Company has an ambitious plan to achieve a turnover of around Rs 20,000 crores in 2014-15 and it will progressively increased to Rs 30,000 crores by 2016-17. He congratulated the entire marketing collective for achieving sales volume of more than 3 million tons despite sluggish market and exhorted them to fulfill the target of 4.425 million tons, an increase of 46% in 2014-15.

Sri Madhusudan said that during the 12th Plan, the government has earmarked Rs 50,000 crores for infrastructure projects and already cleared several projects in that line and that will augurs well for domestic steel market particularly for the longs. RINL is in serious exercise for dispatch of the products through coastal transport, container and road movement to various destinations in the country and thrust should be given to logistics of dispatch to meet the targets, he added.

Sri Madhusudan observed that the Ministry has given higher MOU targets for the year and called upon Marketing collective to fulfill it right from the beginning and added that Marketing department have to play a bigger role in tapping new markets to achieve sales of double the product volume of 6.3 mt. He said that Value Added Steel volume has to be increased for higher realization and added that coordination with railways to be strengthened for smooth dispatch of products.

Sri TK Chand, Director (Commercial) in his opening remarks observed that the meet aimed to formulate company’s business plan and highlighted the steel outlook for 2014-15 and visualized shining steel market. He said year 2014-15 will be the turnaround year for steel industry and said that RINL is all set to achieve strong growth in sales performance in the current year. He said that major thrust has been given to exports particularly to Middle East and African countries due to freight advantage. He disclosed that RINL contribution in exports has helped India to be net exporter of steel after 8 years of being net importer of steel. Earlier, RINL exported its products for global presence, now the scenario has changed and RINL is focusing on exports for better realization, buoyancy in market, hassle free evacuation of products and export earnings in new market, he added.

Sri Chand said that the major challenges before RINL are selling double the volume-augmenting sales and logistics, finding new markets for products from expansion, coastal shipping etc. He expressed confidence that the strong marketing team with its ability and potentiality would fulfill the targets, he stated.

Sri R Shankar, ED(Marketing), General Managers and senior officials of Marketing Department present on the occasion.

Sri MV Chary, DGM(Marketing) gave a presentation on the steel scenario, performance of the company, future marketing plans and the challenges before the Company for the current year.

Photo Caption: Sri P Madhusudan, CMD, RINL addressing the All India Regional Managers of Marketing department at VSP today. (To his left) Sri TK Chand, Director (Commercial) and to his right Sri R Shankr, ED(Marketing) are seen.