Sales of Vizag Steel long products to retail customers started at RINL Retial Outlet at Pedagantyada on Monday (27-01-2020). PK Rath, CMD,RINL-VSP inaugurated the sales operations at its new constructed Retail Outlet building.
M/s Narendra Agencies, Chirala, RINL rural dealer made the first purchase. PK Rath, CMD issued the first sales letter to mark the occasion.
The Retail Outlet was constructed at the cost of Rs 4.36 Cr in an area of 5 acres with a storage capacity of 16,000 metric tonnes of steel and also having a 100 MT weigh bridge. The Retail Outlet aimed to strengthen the marketing network and facilitates delivery of VSP products to all types of customers.
KC Das, Director (Personnel), VV Venugopal Rao, Director (Finance), DK Mohanty, Director (Commercial), KK Ghosh, Director (Projects), AK Saxena, Director (Operations) and senior officials, union leaders were participated.
Retail outlet facilitates delivery of materials to low volume individual/small buyers to order less & multiple products in one vehicle in customized length/ready to use at site, finished products like cuts, bends and stirrups etc.
RINL Retail outlet is an additional distribution channel to sustain sales in alternate market segments and facilitate delivery of material at customers doorsteps.